Bill Priestley is originally from Sewanee, TN.  He went to college at Furman University in Greenville, SC to become a high school history teacher.  While there, he got bitten by the broadcasting bug and became the Sports Director of the campus radio station his junior and senior years as well as served work study in the Audio/Visual department editing videos for faculty and staff.  After graduating, he called high school games on the radio or in Tennessee, Indiana, South Carolina and North Carolina and supported himself through creating his own multimedia production business specializing in website construction and graphic/audio/video production.  In 2010, he became a graduate assistant for broadcasting at Campbell University in Buies Creek, NC and later came on full-time as the Broadcasting and Digital Media Coordinator. There, he helped create the visual identity of CU athletics from YouTube branding to social media to t-shirts and billboards.  He also came up with “The Creek is Rising” slogan which became the foundation for CU marketing for three years – during which time the athletics program moved from a middle of the pack contender in the Big South Conference, to a championship caliber program.  He also called women’s basketball, baseball, men’s and women’s soccer, softball, wrestling and filled in on men’s basketball and football broadcasts.